CARDBOARD — Yogyakarta is one of the creative industry warehouses in the country. Many local brands from Yogyakarta have grown and developed to penetrate the national and even international markets. One of them is “Gotosovie“, a local brand from Yogyakarta that produces fashion products and accessories for women, especially bags.
A fashion start-up that was established in 2009. Now after more than 10 years of being involved in the fashion industry, Gotosovie has grown rapidly and has succeeded in penetrating the national market. Gotosovie’s superior products ranging from bags, key chains, mini pouches are also widely found in online shops in the country.
The owner of Gotosovie, Erwindha Sari admitted that initially she only produced small cardboard drawers that were designed cutely and uniquely. The small drawer product targets the women’s market. The business eventually developed to other products, including bags,” said Erwinda as revealed on the @jne_id youtube channel.
Erwindha further explained that after seeing the products she made selling well in the market, Ewindha and her husband finally made bag products. Over time, the products made by Gotosovie have also continued to develop. Not only bags, but also producing other accessories to support women’s activities such as key chains to mini pouches, etc.
Erwindha admitted that what distinguishes Gotosovie products from other products is their design that has character. One of the advantages of her business is the character of the design, which was indeed created from the beginning of a design that supports brand value.
Since its establishment, Gotosovie’s accessory products have been accepted by the local market in the Yogyakarta area. Even over time, Gotosovie’s products have also been able to penetrate the national market. Since then, Erwindha has entrusted the delivery of her products through JNE.
“JNE is a partner that supports Gotosovie since its establishment until now because almost 85% of our products are marketed online,” she said.
From the beginning, the response of local brands has been getting better. Because the government also supports us a lot through the movement to use local products. And like the Gen Y or Z type, they prefer to be authentic in style. So (maybe) even though the price can’t be more economical than foreign products (made in certain countries abroad) but the Y and Z generation market is smarter, aware of the meaning of pround of local.
Currently, the best-selling products from Gotosovie are backpacks and tote bags. In the future, Gotosovie will continue to innovate to produce new products that are more innovative and fashionable. “The best-selling ones right now are backpacks and tote bags for work,” he concluded. (*/)
