TOYS – The Directorate of Early Childhood Education continues to make efforts to improve the quality of education services at the Early Childhood Education level. One of them is by providing assistance for educational facilities and infrastructure and learning in the form of providing Educational Props to schools that need them. Educational Play Tools are used as a means to support learning and playing activities. Therefore, it’s very much needed in learning.
Starting from her concern for early childhood learning, inspired a resident of Jalan Gendeng GK 4 / 598 A Baciro, Gondokusuman, Yogyakarta City, named Rita Indriana to produce tools from wood waste materials.
Through the brand “ABC Wooden Toys“, Rita makes various kinds of play tools that can be used by children , Kindergarten and Children with Special Needs.
“ABC Wooden Toys” was founded in 2003 and until now the marketing of products has reached a number of major cities throughout Indonesia, including a number of remote schools.
Until now, we have made more than 300 educational toy items and all products have received Indonesian National Standart certification since 2015.
ABC Wooden Toys has 100 resellers and is increasing day by day. In fact, ABC Toys has also become an independent workshop shelter for children with disabilities. If the public wants to see and buy this educational game, they can go directly to the “ABC Wooden Toys” showroom.
Rita guarantees that products made by “ABC Wooden Toys” are very safe for children and do not contain toxic materials, either from the materials or the dyes used.
“ABC Wooden Toys” has partnered with 80 members and institutions in various places in Indonesia, 30 of which have collaborated with a consignment system.
Regarding marketing strategies, initially she only relied on direct promotion. But now marketing is done online and offline.
Online marketing is done through social media and online shops, while offline promotion is done through craft exhibitions, craft exhibitions or other exhibitions organized by the Government.
Rita hopes that the product she has produced so far can improve children’s creativity and communication, so that children’s motor skills can support children’s intelligence. ( * / Sulist Ds * )
